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A business in ChannelApe refers to an account created to access the platform. Some customers choose to create a separate business for each sales channel, while others group all their channels under a single business. This allows for logical grouping of orders, channels, inventory, and suppliers within the platform. Additionally, some customers may choose to segregate their businesses based on geographic location, such as North America versus Europe. Each business can have multiple users, allowing different business members to be added to each business.